ABOUT
Founded to serve those who value discretion, clarity and intent.
We work with a limited number of clients each year, accepting requests selectively and by invitation.
Each project is approached with restraint, structure and long-term perspective.
This philosophy shapes how each request is translated into practice.
The approach
Request are accepted selectively and shaped in close dialogue, often beginning long before any formal planning takes place.
L A È S S operates as a single point of contact, overseeing both the strategic and creative direction while remaining closely involved throughout execution.
The process is deliberately contained, focused and responsive — allowing space for trust, discretion and considered decision-making at every stage.
SELECTIVITY & SCOPE
L A È S S undertakes a limited number of requests per year in order to maintain focus, continuity and discretion.
Work spans private, destination and institutional environments, with each request developed as a bespoke framework rather than a predefined structure.
Access is intentional, communication is direct, and outcomes are shaped quietly — without public visibility or standardized formats.
Lara Sim-Sjoe
Founder & Strategic Director, L A È S S
L A È S S was established from a belief that the most meaningful work happens in trust, not exposure.
We operate at the intersection of private strategy and experience design — advising families, founders and institutions on environments where discretion and intent are essential.
Experience, restraint and structural clarity guide every decision.
What matters most is not scale, but alignment.
For those aligned, a private conversation may be considered.